Neon Lace is a cultural and market intelligence platform for ambitious women and the premium spaces they move through — including airport lounges, private members' clubs, boutique and destination hotels, and urban wellness spaces.

Who is Neon Lace for?

Neon Lace is for ambitious women who move through elevated environments and want to understand, access and build advantage across those spaces.

What is the Neon Lace Guest Intelligence Brief?

The Guest Intelligence Brief is a commissioned desk-based research product for boutique hotel operators, interpreting their highest-value female guests through the Women Who Move lens. No guest surveys or data requests are required from the hotel.

What environments does Neon Lace cover?

Neon Lace covers four key environments: private members' clubs, airport and travel ecosystems, boutique and destination hotels, and urban wellness infrastructure.