1. AI Tools

Neon Lace currently uses ChatGPT (OpenAI) and Claude (Anthropic), alongside other specialist AI tools where appropriate. AI-generated imagery and video may also be used for editorial, illustrative and creative purposes.

This page will be updated if the tools Neon Lace relies on change materially.

2. Where AI Appears

AI may assist across multiple areas of the business, including:

1. organising research notes, early outlines and draft structures;
2. preparing working documents for Guest Brief, Intelligence and The Edit engagements;
3. supporting editorial drafting, formatting and content development;
4. assisting with idea expansion, variant drafts, headlines, captions and summaries;
5. website content and marketing materials; and
6. internal operational and administrative tasks.

AI supports efficiency and exploration. It does not replace Neon Lace's research methodology, proprietary frameworks, strategic interpretation or professional judgement.

3. Editorial Process

All client deliverables and published content are reviewed by Neon Lace before publication or delivery. AI-generated material is treated as a working draft or production aid — never as the finished product.

Final analysis, recommendations, factual verification, editorial judgement and approval remain human-led. If it does not meet Neon Lace's standards, it does not leave the building.

4. Client Information and AI

Where appropriate, AI tools may be used to assist in preparing for client engagements, including generating internal working documents from information provided by clients, such as draft session preparation briefs.

These outputs are reviewed by Neon Lace and are used solely to support research and preparation. Neon Lace seeks to minimise the use of identifiable client information within AI systems and handles personal data in accordance with its Privacy Policy.

5. AI Training and Data

Model training has been disabled on all AI tools used by Neon Lace, where those settings are available. This means that conversations, inputs and client-related information are not used by AI providers to train or improve their models.

6. AI-Generated Visuals

Where Neon Lace publishes AI-generated imagery or video, it will be disclosed as such.

Where an image is from a brand, photographer or partner, it is credited clearly.

7. Our Commitments

Neon Lace makes the following commitments regarding AI use:

1. AI will not produce final recommendations, conclusions or strategic advice delivered to clients — these are always the product of Neon Lace's own analysis and professional judgement;
2. AI will not replace or replicate Neon Lace's proprietary research methodology, frameworks or strategic interpretation;
3. Neon Lace will keep client data exposure to AI tools to a minimum, using only what is necessary for the task at hand;
4. Neon Lace will not use AI to fabricate access, affiliations, experiences or positioning it does not hold;
5. Neon Lace will not publish claims without evidence when evidence is available; and
6. Neon Lace will not use AI output as a substitute for editorial responsibility.

When Neon Lace states a claim, it aims to support it with a cited report, a data point, a referenced case study or a visible pattern.

8. Why Neon Lace Discloses

Neon Lace is building long-term trust with the organisations and individuals it works with. Transparency about process is part of that. Neon Lace would rather be clear about how it works than hide behind mystique.

9. Questions

For any questions about how Neon Lace uses AI, contact editor@neon-lace.com.