Neon Lace is a cultural and market intelligence platform for ambitious women and the premium spaces they move through — including airport lounges, private members' clubs, boutique and destination hotels, and urban wellness spaces.

Who is Neon Lace for?

Neon Lace is for ambitious women who move through elevated environments and want to understand, access and build advantage across those spaces.

What does a Neon Lace membership include?

Neon Lace offers two membership tiers. The Afterparty (£45/month or £450/year) provides access to all published intelligence, monthly market reports and member newsletters. The Upper Floor (£1,250/year) includes the full intelligence archive, quarterly briefings and priority access to Studio releases.

What is the Neon Lace Guest Intelligence Brief?

The Guest Intelligence Brief is a commissioned desk-based research product for boutique hotel operators, interpreting their highest-value female guests through the Women in Motion lens. No guest surveys or data requests are required from the hotel.

What environments does Neon Lace cover?

Neon Lace covers four key environments: private members' clubs, airport and travel ecosystems, boutique and destination hotels, and urban wellness infrastructure.

Thoughtful perspectives for women and the organisations that serve them

Neon Lace helps women and organisations better understand the environments they navigate. Research, observation and structured thinking turn complexity into clarity, so better decisions become easier to make.

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Every environment influences the decisions made within it

They're shaped by the rooms we enter, the people we meet, the systems around us and the environments we move through. Neon Lace helps women and organisations understand those environments before making their next move.

Discover Our Philosophy

Two Paths

Thoughtful perspectives, applied through advisory, research and membership

Every service at Neon Lace is built on the same philosophy: thoughtful perspectives lead to better decisions.

For Women

Advisory and membership, built around you.

The Edit

One-to-one personal advisory.

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Membership

Ongoing perspectives and research.

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For Organisations

Strategic advisory and research, built for the environments you create.

Boutique Advisory

Strategic help for organisations to make better decisions.

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Research

Original research, reports and perspectives to help organisations better understand the environments they operate within.

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How We Think

Every piece of work is interpreted through five interconnected domains

Spaces

The environments where ambition gathers.

Movement

How people navigate change.

Signals

The visible and invisible cues that shape decisions.

Access

The systems that determine entry.

Preparation

What happens before the moment that changes everything.

Learn About Our Approach

Latest Perspectives

Recent research, observations and market intelligence from Neon Lace

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Feature Perspective

Better decisions begin with better perspective

Whether you're navigating change yourself or designing environments for others, Neon Lace exists to help you understand what matters before your next move.

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